There are many ways to enhance your listing to drive more traffic to your page. Follow these helpful tips to increase your bookings!
Travellers want to know what the property includes, but don’t always spend a lot of time reading through a listing page. On average, we find that travellers will stay on a listing page for no more than 5 minutes, so having as much information included as concisely as possible is so important! Include bullet points in your description to make for easy reading. As well, be sure to give your property a unique headline. The headline of the property is one of the first pieces of information the traveller will see about your property. Try to stand out and grab the attention of travellers!
Photos are a great way to increase traffic to your page! Your first photo is your cover photo, and will be the first photo travellers see. We recommend making your cover photo an exterior shot of the property. Once you have a great exterior shot, the next step is to include photos that explore the whole property. Be sure to add pictures of all the rooms and any amenities that you offer. For example, you could include a picture of the lake or ski hill by the property, or the fire pit or trampoline in the back yard. The optimal number of photos for a listing is 18-24. Be sure that these are high quality photos so travellers can really get to know the property!
Make sure that your rates are competitive with properties in the same area. We want to make sure that travellers will be drawn to your property, and making sure that your prices are in line with surrounding properties. Take the time to look around your area and see what properties are worth and choose your rates accordingly! Once you have travellers come to your property and leave reviews, you should be able to increase those rates!
Keeping your calendar up to date is incredibly important! When travellers see that your calendar is up to date, they can see that you are a responsible host and are more likely to book at your property. As well, when your calendar is up to date you should be able to accept all requests coming in which increases your rating, and therefore your position in search results. Importing your existing calendar with your CanadaStays listing is a great way to make this an easy task!
It is great to have reviews on your listing page. Travellers like knowing that other people have been to your property and what their experiences were like. Reviews increase trust and add additional insight to future travellers. Even negative reviews can boost inquiries and booking requests, as travellers have different priorities in the properties they book. Be sure to request reviews from your travellers to increase traffic to your listing!